Hi Sole Sistas,
As 19 April 2015 approaches, we are starting to feel nostalgic about leaving the retail scene. That is the day we will have our last day in a brick and mortar shop at Scotts Square before we go completely online. I know some of you have dropped by since our email went out about our clearance sale, and we’re really happy to see familiar faces before we go!
It’s been just over 10 years that SOLE 2 SOLE was first founded! We started off basically bringing in brands like Casadei, Sergio Rossi and Roberto Del Carlo shoes at outlet prices which then evolved into introducing brands like French Sole, Fabio Rusconi, Lucy Choi London, United Nude and Lulu Guinness shoes into the Singapore market. Known for our quirky and fun brands, we strived to bring in shoes that were comfortable and well designed. That eventually led to us acquiring our key brand Lulu Guinness for the handbags and we had tremendous fun representing the brand!
As our business grew, we moved from our tiny little Mandarin Gallery store to larger premises at Millenia Walk in 2008 where we threw lots of Lulu Guinness themed parties for our customers!
Our guests at one of our Lulu Guinness parties with Lulu’s iconic Lip Clutches!
Throughout this whole journey, our philosophy has always been about comfort, fun and quirky design. As the brands we represented evolved, so did we and even now, we are re-strategising for our online business as we close our physical stores.
On a personal note Sole Sistas, it has been a fabulous 10 years and I am experiencing many poignant moments as customers walk into Scotts Square to wish us well! What I cherish most are the memories of having happy customers, nothing made my day and my team’s day more when customers walked in beaming with smile, showing off their recent purchases from us and saying that the shoes were so comfortable or that they received loads of compliments from their friends on their little treasures they bought from us.
As cliched as it may sound, life goes on and we’ll need to evolve. That’s the fun bit about retail, it keeps us constantly on our toes! So do make sure you are connected with us, either by email, Facebook or Instagram. And for those of you who love United Nude, fret not, our counter is still at Ladies Shoes, Level 2, Takashimaya Department Store!
Thank you Sole Sistas for all your support through the years, it has been a wonderful journey, my team and I have made loads of friends and we’re so grateful to have been a part of your lives as you have been in ours.
With love and gratitude,
Founder of SOLE 2 SOLE